Quantta are using a deep learning platform to predict human behaviours for a range of industries. Their platform can help businesses improve revenue and efficiency, as well as reduce costs. Quantta’s technology uses large amounts of dark data – unstructured data such as texts, emails and videos – and neural networks to understand, process and predict human behaviours. Their clients include banks and retail giants such as McDonalds and Starbucks.
HOW THEY’RE DISRUPTING
We see just 16% of the web, called the ‘surface web’. Underlying this is a mass of dark data information, 500 times larger than our surface web that Google can produce. Quantta’s platform can crunch this data to help businesses make informed decisions based on human behaviour, and already have 60 billion data points flowing into their systems.
A report from Deloitte stated that by 2020 there will be 44 zettabytes of data in the digital sphere. That is a lot of data to make a lot of predictions, and valuable data for enterprises to make efficient and profitable decisions. There are endless possibilities for how the unstructured data could be used.
INVESTMENTS AND FUTURE
After raising a seed capital round of an undisclosed amount from entrepreneurs and investors from India and Silicon Valley, Quantta have now set up their second office in Silicon Valley. In late 2017, Quantta announced their partnership with US-based company Optimus to deliver full-stack data platforms to global markets including India, Australia, Africa and the United States.